Better Telling China's IP Stories Making China's IP Voice Heard
The National Intellectual Property (IP) Publicity Week 2024 will be held from April 20 to 26. The theme of the event is"Promoting High-Quality Development by Facilitating Commercialization and Utilization of Intellectual Property Rights". Organization of the events will be led by the China National Intellectual Property Administration, the Central Publicity Department, and the State Administration for Market Regulation, in conjunction with 18 other authorities including the Supreme People's Court and the Supreme People's Procuratorate.
This year's National IP Publicity Week features distinct themes, diverse formats, and plenty of highlights. Among them, the emphasis on showcasing achievements will use promotional videos, themed exhibitions, and other means to comprehensively display the accomplishments of China's IP endeavors, creating a strong atmosphere to celebrate the 75th anniversary of the founding of the People's Republic of China. The events will highlight pronounced the theme by designing promotional posters depicting the transformation and application of IP, demonstrating the crucial role of IP in developing new quality productive forces, enhancing brand competitiveness, increasing cultural soft power, activating new regional dynamics, and adding new vitality to the economy. It will also emphasize multi-party coordination by extensively mobilizing localities to conduct related activities, increasing the number of main venues and sub-venues for the National IP Publicity Week, and creating a new situation for IP publicity work that involves multiple parties and is carried out on a wide scale. And, it will highlight public participation by utilizing online live broadcasts, short videos, and other mediums to conduct publicity both online and offline to audiences at home and abroad, telling China's IP stories both domestically and internationally.
During this year's National IP Publicity Week, CIPNews will focus on innovative communication methods related to the event's theme, vividly showcasing distinctive activities and work highlights from various regions. This effort aims to break barriers and extend the reach of IP, embedding IP cultural concepts more deeply in the public consciousness and further enhancing the international influence and communicative power of the National IP Publicity Week. (Reporter: Xue Peiwen Translator: Wang Chengyuan)
2024年中国知识产权宣传周活动将于4月20日至26日举办，活动主题为“知识产权转化运用促进高质量发展”，将由中国国家知识产权局、中央宣传部、国家市场监督管理总局三部门牵头，会同最高人民法院、最高人民检察院等18家部门单位共同举办。
今年宣传周活动主题鲜明、形式多样、看点满满，其中，突出成就展示，将通过宣传片、主题展等多种方式，全面展示中国知识产权事业发展成就，营造庆祝新中国成立75周年的浓厚氛围；突出鲜明主题，将围绕知识产权转化运用设计宣传海报，展现知识产权在发展新质生产力、增强品牌竞争力、提升文化软实力、激活区域新动力、增添经济新活力等方面的重要作用；突出多方联动，将广泛动员地方开展相关活动，增加宣传周主场活动分会场数量，形成多方联动、广泛开展的知识产权宣传工作新局面；突出公众参与，将利用网上直播、短视频等多种载体，面向海内外受众线上线下做好宣传，对内对外讲好中国知识产权故事。
今年宣传周活动期间，本报将聚焦活动主题创新传播方式，生动展现各地的特色活动和工作亮点，助力知识产权“破壁出圈”，让知识产权文化理念更加深入人心，进一步提升全国知识产权宣传周活动的国际影响力和传播力。（记者薛佩雯 翻译王程远）
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